Just in: Chicago rebrands

日本語要約

シカゴ交響楽団協会（Chicago Symphony Orchestra Association）は、シカゴ交響楽団を中核としつつ、組織の名称を即日「シカゴ・シンフォニー（Chicago Symphony）」へと更新することを発表した。このリブランディングの取り組みは約4年前に始まったとされている。

全文（日本語）

原文（抜粋）

Message from the windy ones: Introducing the Chicago Symphony With the Chicago Symphony Orchesta at its core, the ChicagoSymphony Orchestra Association is updating its name to Chicago Symphony, effective today. A passing v-p said: “This is an opportunity for us to clarify who we are, and it allows us to reintroduce ourselves as the organization Chicago Symphony and really lay the foundation for the next decade and beyond. We want people to feel welcome, that everyone belongs, that they feel a sense of excitement about the future.” The rebrand project began, apparently, four years ago. The post Just in: Chicago rebrands appeared first on Slippedisc .

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